When Oryx Middle East approached Sparx Digital Media, they were brimming with ambition but needed a brand identity that would position them as a trusted, innovative player in the health and safety space. Specializing in Health, Safety, and Environment (HSE)solutions for businesses, Oryx Middle East recognized that standing out in a competitive market required more than just great services—it required a brand that reflected their values, professionalism, and expertise. They reached out to us for a comprehensive brand strategy to bring their vision to life and help them connect with their ideal clients.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Oryx Middle East had the skills and dedication to deliver exceptional product but lacked a cohesive brand strategy. They needed more than just a logo—they needed a brand story, a distinct voice, and a visual identity that would resonate with busy entrepreneurs and businesses seeking reliable support. The challenge was to create a brand that communicated trust, efficiency, and innovation while standing out in a crowded market of similar services.
Our Approach
At Sparx Digital Media, we know that a successful brand begins with a deep understanding of the client’s mission, values, and target audience. For Oryx Middle East, we set out to craft a brand strategy that not only captured their essence but also equipped them with the tools to confidently market themselves.
Discovery and Strategy Development
We kicked off the project with a series of discovery workshops to dive into Oryx Middle East’s goals, audience, and competitors. These sessions uncovered the core of their brand: a commitment to simplifying business operations through reliable and tailored products.- We defined their brand purpose: “To empower businesses to focus on growth while Oryx Middle East handles the details.”
- We identified their target audience: small to medium-sized businesses and solo entrepreneurs looking for trustworthy and professional support.
Visual Identity Creation
Oryx Middle East’s new visual identity was designed to evoke professionalism, simplicity, and trustworthiness.- Logo: We created a modern, minimalist logo featuring clean typography and a subtle icon representing seamless connections.
- Color Palette: A calming yet confident mix of navy blue, teal, and white to signify reliability, focus, and innovation.
- Typography: A combination of sleek sans-serif fonts to ensure clarity and modernity across all branding materials.
Brand Messaging and Voice
A strong brand is built on clear and consistent communication. For Oryx Middle East, we developed a brand voice that was professional yet approachable—positioning them as a partner businesses can rely on.- Tagline: “Your Safety at Work.”
- Messaging Framework: We crafted key messaging pillars that emphasized their efficiency, personalized service, and ability to free up clients’ time for strategic growth.
Brand Guidelines
To ensure consistency, we delivered a comprehensive brand guideline document. This included instructions on logo usage, color codes, typography rules, and tone of voice guidelines, giving Oryx Middle East everything they needed to maintain a cohesive identity across all platforms.
The Results
The transformation was remarkable. Oryx Middle East emerged with a polished and professional brand that clearly communicates their value proposition. Their new logo and visual identity instantly elevated their presence, helping them stand out in the competitive health and safety space. The brand messaging resonated deeply with their target audience, driving increased interest and inquiries. Armed with their new brand strategy, Oryx Middle East now has the confidence and clarity to market themselves effectively and connect with businesses that align with their vision.
At Sparx Digital Media, we’re passionate about helping brands like Oryx Middle East build strong, memorable identities that drive growth and success. If you’re ready to elevate your business with a winning brand strategy, let’s talk and create something extraordinary together!
Client Response
“Sparx Digital Media didn’t just create a brand for us—they brought our business to life. The discovery process helped us understand our own story in ways we hadn’t considered before. The logo and visuals perfectly capture what Oryx Middle East stands for, and the messaging framework has been a game-changer for how we talk about our services. We’re so proud of our new brand, and it’s already making an impact with our clients.”
- 30+ processes delivered
- Over 30,000 hrs delivered back to the business
- 100% SOX compliance in Settlement process automation
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
